A prominent entertainer is alleging the company contracted to help build his brand has not lived up to his expectations and the legal nature of their agreement, according to local sources. Florida virtuoso Jon Secada is suing a licensing firm based in Delray Beach for what he is calling a breach of contract. There is no set court date for an official hearing as of this writing.
Secada claims that Secada Worldwide Licensing LLC and its principle Hans Reinisch signed an agreement with him back in 2010. The agreement, he says, outlined how the company was to help build and license the trademark on Secada's name. He now claims the licensing agency has done absolutely no work to promote him since that time.
The singer is forwarding a breach of contract suit against Secada Worldwide Licensing, and is seeking an undisclosed amount in damages. He is also trying to convince the Florida court to disallow any rights Secada Worldwide has to use his name. There has not yet been any public response from the licensing agency, and no court date has yet been set.
Our economy runs on agreements, and our commitment to honoring those agreements in the spirit in which they were intended. A breach of contract charge is a very serious allegation to bring against a company because it calls into question not only the validity of its business practices, but the moral character of its owners and operators. Any Florida business facing a breach of contract issue is urged to seek out additional support and information about their rights and responsibilities while dealing with such a claim.
Source: South Florida Business Journal, "Jon Secada sues Delray Beach licensing firm," Shaun Bevan, July 24, 2013